Marketing automation software improves ability
to better reach and serve our customers
By Peter Hoffman, Vice President of Sales and Marketing
Like any company, finding new customers while improving services to existing accounts is how we stay in business and compete most effectively. Thanks to the data gathered, collated and presented through Act-On, our engineering sales team can quickly learn and respond to specific customer interests and needs.
To say the least, the results of adopting Act-On has been remarkable for our company. We are pleased to share with you a link to a recently released Act-On case study on R.M. Hoffman on our experience.