By Peter Hoffman, Vice President of Sales & Marketing, R.M. Hoffman Company
So why then would a group of undergrads be interested in doing a marketing plan for an outside company for no academic credit or compensation?
But that’s exactly what a group of students in the Stanford Pre-Business Association did this past semester. They spent one night a week in meetings - learning about writing marketing plans and digging into the particulars of the market. Their work culminated in an in-person formal presentation and written plan made to R.M. Hoffman Company executive team. The team's insightful recommendations are currently being considered for implementation by the company.
Real world learning experiences matter. And the students in the Stanford Pre-Business Association get it.
We’d like to express our sincere gratitude to the six remarkable Stanford students - Amanda Heinemann, Jason Klumpp, Andrew Utter, David Lopez, Alexa Haushalter, and Ashwin Kumar - who partnered with the R.M. Hoffman Company over the last 6 months. We have no doubt that these remarkable students will go far in whatever professions they decide to pursue.
– Amanda Heimemann, , Project Co-Chair
Stanford University, Science, Technology, and Society, Class of 2015
"Working with R.M. Hoffman has taught me valuable lessons in competitor analysis and perseverance toward a common goal. Performing market sizing helped me enhance my quantitative skills and overall, the project allowed me to grow as a leader.”
– Jason Klumpp, Project Co-Chair
Stanford University, Human Biology, Class of 2016